Creative retail is now more important than the Web
Creative retails is the fusion of experiential marketing, traditional retail and a writer's storytelling model. The combination of these three elements helps consumers understand the world around them and allows consumers to participate as actual "people" rather than users or viewers.
Through our work with WPP's Brand Union, we explored the shift into a new experiential world.
Find out why retail replaced the Internet as the most important storytelling platform at Brand Union.