How startups like Thinx and Glossier are disrupting out-of-home advertising
Subways are no longer just for small, local business trying to catch money through our insecurities. Instead, underground is a go-to destination for companies looking to build mindshare and brand recognition. Through our work with WPP's Brand Union, we give you the run down.
The fundamental sea change is that brands consider subways "social" instead of "public." Combine that with young founders and more thirty-something staying local instead of moving to the suburbs and you have a smart ad play. Telling a story that walks with us from the turnstile, into the subway cars, up the stairs and go in yo the street is the most successful.
Learn about the new movement in branding at Brand Union.