Pampers is the global leader in Experience Capital. But what does that mean for business?
Pampers is at the very top of the Group XP Experience Index. But it wasn't always that way. A little more than a decade ago, the P&G brand was listless, losing market share to Kimberly-Clark's Huggies. Then Pampers went on a journey anchored in being a trusted advisor to expected mothers, pregnant women and mothers at every point of the child-raising journey.
We wrote a case study for WPP's Group XP on how Pampers overtook Huggies through emotional and intellectual connections.
Head to Group XP to read the Pampers study and read the full report.