How Roger Goodell can save brand NFL
The NFL's brand messaging is literally out of control - players are armed with social media accounts, billionaire owners aren't ones to take orders and the 24/7 media, blog and fantasy world is ripe with commentary. PR fires roar in real time, and Commissioner Roger Goodell has nowhere to hide.
Through our work with Brand Union, we took a deeper look at how Goodell is doing and recommend three ways for him to shepherd the league through its most difficult era in history.
Head to Brand Union for the story or our post on LinkedIn to join a robust conversation. A special thanks to LinkedIn International Editor Isabelle Roughol who found the story interesting enough to elevate.