WPP's Group XP redefines corporate growth strategy through the Experience Index
The Group XP Experience Index identifies the four core metrics that define breakthrough experiences. Those experiences drive better bottom lines, and companies who consistently create positive experiences earn up to 166% more than the market. We loved that the XP team finally created an identifiable framework for the financial benefits of community engagement. So, we teamed up with them to write a definitive report and a handful of case studies.
Explore how Impression, Interaction, Responsiveness and Resilience are elevating brands like Tesla, Pampers, IKEA and Amazon far past their competitors.
Read the Group XP Experience Index and say hi to Ksenia and the team if you want to win bigly.