Imagination in Space is a storytelling agency based in New York City. 

Creative retail is now more important than the Web

Creative retail is now more important than the Web

Creative retails is the fusion of experiential marketing, traditional retail and a writer's storytelling model. The combination of these three elements helps consumers understand the world around them and allows consumers to participate as actual "people" rather than users or viewers.

Through our work with WPP's Brand Union, we explored the shift into a new experiential world.  

Find out why retail replaced the Internet as the most important storytelling platform at Brand Union.

 

How startups like Thinx and Glossier are disrupting out-of-home advertising

How startups like Thinx and Glossier are disrupting out-of-home advertising