Imagination in Space is a storytelling agency based in New York City. 

Why IKEA's Experience Capital is through the roof

Why IKEA's Experience Capital is through the roof

In an era of customization, immediate delivery and user-curated experiences, IKEA remains a stubborn big box chain. The store is a catalogue in physical form, isn't built for quick shopping and we're required to walk the meandering path. 

But we love the Swedish brand anyway. Almost a billion shoppers visit IKEA each year because the retailer delivers on our most important need. Modestly-priced furniture at every size, style and taste. Through our work with WPP's Group XP, we wrote a case study on how IKEA earns more Experience Capital than almost every other global company. 

Read the Group XP report to understand how building Experience Capital is a brand's most important mission.

 

 

How Roger Goodell can save brand NFL

How Roger Goodell can save brand NFL

Touring Boyce Technologies, NYC's most innovative manufacturer

Touring Boyce Technologies, NYC's most innovative manufacturer