How to make innovation disappear completely. Amazon's bold investment that beat Walmart, Google and Macy's
Amazon redefined online shopping experience more than any other company. They own retail on the Web - almost 50% of shoppers go straight to Amazon before Google. Next year, Amazon will surpass Macy's as America's biggest retailer, and they've shaped Walmart's strategy more than Walmart has.
How? By letting user habits co-create the Amazon experience and making investments Wall Street hates. "Amazon's approach is to mine costumer feedback and immediately improve products so the new experience disappears into our customers' everyday" said CMO Neil Lindsay. We wrote a case study on Amazon's strategy as part of our work for WPP's Group XP Experience Index.
Check out the study and Group XP's Experience Index.